Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.' Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand. Gideon Haigh
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More Quotes By Gideon Haigh
  1. George Orwell famously described international sport as 'war minus the shooting'. But for all Orwell's greatness as a thinker, this was one of his least felicitous lines, analogous to 'murder minus the death' or 'life minus the breathing'.
  2. [F]or all its reputation for conservatism, cricket in its history has demonstrated a remarkable capacity for innovation. What game has survived subjection to such extraordinary manipulations, having been prolonged to 10 days (in Durban 70 years ago), truncated to as few as 60 balls (in...
  3. One keeps looking out for innovation in IPL, but of late it hasn't been all that obvious. Lionel Richie as an opening act? Johnny Mathis must have been busy. Matthew Hayden's Mongoose? Looks a bit like Bob Willis' bat with the "flow-through holes"; Saint Peter...
  4. The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quotas, is not perhaps the best example of a market left flourishingly to its own devices and dynamics.
  5. Far from marking the end of nationalism, the IPL is the ultimate triumph of that principle: a global tournament in which the same nation always wins.
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